About us

Visit the Broads and the Broads Authority work in partnership to give visitors all the information and inspiration they need to make their trip to the Broads perfect.

The Broads Authority looks after the national park for visitors, boaters, wildlife and its community.

Visit the Broads provides a strong unified voice for Broads tourism-related businesses, from accommodation providers to holiday boat operators, and other stakeholders with an interest in tourism activity.  

Its main aims are to:

• Promote the Broads National Park as a leading recreational, leisure and holiday destination
• Develop, deliver and regularly review actions within the Sustainable Tourism Strategy and Action Plan and provide guidance and assistance with applications for relevant grant funding
• Enable the sustainable economic development of the tourism sector and its communities through an improved quality of promotion, service and information
• Create and deliver various marketing initiatives underpinned by market research
• Develop a feeling of an agreed purpose and shared endeavour from all stakeholders and their communities

Visit the Broads welcomes new members - read more information for Broads businesses.